About procurement importance or “the golden rule of doing business”
Imagine for a moment that you are General Manager of transnational corporation, say acting in more than 20 countries. Field of functioning is characterized by high domestic and foreign competition, certain legislative barriers and extremely demanding consumers. Try to agree that in these circumstances it is getting more and more difficult to cheer the shareholders up with income from dividends. Nevertheless, you are full of aspirations and you are determined to maximally grow the profit of your enterprise. How you would do that? Saying straight, you are facing three alternatives: - lead an aggressive marketing company aimed at the sales growth; - increase the price of the production of your ... Читать далее